Why QR Codes

AuthNow

App-less verification with Web App and App Clip

Verification is powered by a web app and App Clip technology, allowing users to check product authenticity instantly without downloading an app. By simply scanning the QR code, the verification experience opens immediately on the smartphone. This app-less approach eliminates friction, enabling consumers, retailers, and points of sale to quickly verify product authenticity with no barriers to use.

AuthNow

Enhanced consumer information

By scanning the QR code, consumers can instantly verify the authenticity of their product and access detailed information such as usage instructions, manufacturing details, and more. This transparency empowers consumers with trust and confidence in the products they purchase.

AuthNow

Unmatched product authentication

Secure QR codes can be seamlessly integrated into product labels without modifying the production process. Each code contains a microscopic security texture that acts as a digital fingerprint, making it impossible to simply copy or reproduce. At the same time, each QR code acts as a digital license plate, capturing data that helps verify authenticity and monitor product distribution.

AuthNow

QR copy and phishing monitoring

A real-time service that detects and prevents the reuse of original unique QR codes on counterfeit products, ensuring authenticity and protecting your brand. Our interactive landing pages make it difficult for counterfeiters to replicate, and we actively monitor and report phishing sites to take them down promptly.

When a counterfeiter duplicates a QR code, the microscopic texture cannot be reproduced. The copy always loses micro-level detail, which allows our system to detect the degradation and identify when a QR code is original. Each QR contains a unique digital fingerprint, making large-scale counterfeiting extremely difficult compared to conventional labels that lack any security mechanism.

AuthNow

Consumer engagement and promotions

AuthNow’s QR codes are not just about verification—they are a gateway to consumer engagement. Brands can use the codes to offer promotions, create loyalty programs, and provide personalized experiences. This fosters a stronger connection between brands and their customers, driving repeat business and brand loyalty.

AuthNow

Track and trace

Our solution includes tracking capabilities to monitor products throughout the supply chain, preventing the distribution of counterfeit goods and ensuring that products reach their intended destinations. This feature helps brands maintain control over their supply chain and protect their market share.

AuthNow

GS1 digital link standard integration

Our QR codes comply with the international GS1 Digital Link Standard, ensuring compatibility and future-proofing your product’s packaging. The transition to 2D barcodes, as recommended by GS1, enhances data encoding and enables advanced use cases, such as product authentication at retail points-of-sale.

AuthNow

Expiry date verification

Consumers can easily check the use-by date of their products by scanning the QR code, ensuring they are using safe and effective items. This feature helps maintain product quality and customer safety.

QR Codes