AuthNow is dedicated to helping brands protect their products, build consumer trust, and engage customers in meaningful ways. By integrating our secure QR code technology, you can safeguard your brand against counterfeits, provide valuable information to consumers, and drive loyalty through innovative engagement strategies.
The trade of counterfeit and pirated goods is increasing alarmingly, causing significant financial losses and damaging consumer trust. According to the Organisation for Economic Cooperation and Development (OECD) and the EUIPO, the international trade in counterfeit and pirated products could have amounted to as much as $509 billion last year, estimated to be 3.3% of world trade.
QR codes play a vital role in solving the problem of counterfeit products. By encoding detailed product information, QR codes allow consumers to verify the authenticity of their purchases quickly. This technology helps maintain brand integrity and prevents the distribution of counterfeit goods.