Why QR Codes

AuthNow

Unmatched product authentication

AuthNow allows brands to seamlessly integrate unique QR codes into their product labels without modifying the production process. This robust addition adds a powerful layer of protection against counterfeiting and gray market activities. Our QR codes act as digital license plates, capturing and enriching data to ensure each product’s authenticity.

AuthNow

QR copy and phishing monitoring

A real-time service that detects and prevents the reuse of original unique QR codes on counterfeit products, ensuring authenticity and protecting your brand. Our interactive landing pages make it difficult for counterfeiters to replicate, and we actively monitor and report phishing sites to take them down promptly.

AuthNow

Proprietary web app and mobile apps

Our proprietary web app and mobile apps available on the App Store and Google Play allow users, including those at points of sale, to easily and massively check the authenticity of your products, ensuring no one has an excuse for not verifying product authenticity.

AuthNow

Enhanced consumer information

By scanning the QR code, consumers can instantly verify the authenticity of their product and access detailed information such as usage instructions, manufacturing details, and more. This transparency empowers consumers with trust and confidence in the products they purchase.

AuthNow

GS1 digital link standard integration

Our QR codes comply with the international GS1 Digital Link Standard, ensuring compatibility and future-proofing your product’s packaging. The transition to 2D barcodes, as recommended by GS1, enhances data encoding and enables advanced use cases, such as product authentication at retail points-of-sale.

AuthNow

Expiry date verification

Consumers can easily check the use-by date of their products by scanning the QR code, ensuring they are using safe and effective items. This feature helps maintain product quality and customer safety.

QR Codes
AuthNow

Consumer engagement and promotions

AuthNow’s QR codes are not just about verification—they are a gateway to consumer engagement. Brands can use the codes to offer promotions, create loyalty programs, and provide personalized experiences. This fosters a stronger connection between brands and their customers, driving repeat business and brand loyalty.

AuthNow

Track and trace

Our solution includes tracking capabilities to monitor products throughout the supply chain, preventing the distribution of counterfeit goods and ensuring that products reach their intended destinations. This feature helps brands maintain control over their supply chain and protect their market share.